Elemento, Café, Crepas y Más

Brewing a brand from the mark of a cup.

For Elemento, Café, Crepas y Más, I developed a full visual identity and branding system rooted in the cozy, crafted essence of coffee culture. Inspired by the subtle ring a coffee cup leaves on a napkin, the logo and visual elements reflect both warmth and simplicity — clean, yet full of character. The brand was brought to life across platforms, from printed materials and social media to in-store applications, creating a cohesive atmosphere that speaks to Elemento’s specialty: good coffee, thoughtfully served.