CitaSmart

Evolving a brand one post at a time.

As the designer behind CitaSmart’s social media presence, I create and manage visual assets that build consistency while allowing for creative flexibility. Starting from a set of basic brand elements, I explore how the identity can stretch and adapt to different content, messages, and formats — always staying true to the brand’s tone while pushing its visual boundaries. Each asset is an opportunity to reinforce recognition and connect with the audience in fresh, relevant ways.