Nielsen Talks - sportsXperience series

Designing a visual language for sports, data, and storytelling.

As part of an internal initiative at Nielsen Sports, I developed the graphic identity for a series of presidential-style events focused on sports, marketing, and data. The design system served as a flexible foundation — adapting to the unique energy and emotional tone of each talk, while maintaining visual cohesion across the series. Each event brought a new opportunity to capture the spirit of the sport being discussed through tailored visuals that felt dynamic, relevant, and unified.